Why I’m doing this…

It’s past 9 pm and I’m currently listening to a webinar for our company about my current journalism specialization.

And about personal branding.

It’s all about the compelling story. No one will listen to you if you don’t have a story to tell.

Photo by CallMeCreation.com

Because in our world today, no one will really pay attention to you–as a job-hunter, as a potential employer, as a buyer, as a company founder doing fundraising, or an investment banker or consultant–if you do not have a good brand. I used to abhor journalists or bankers who have been doing self-promotion. I always thought that it’s about the craft, your work, or your deal that should speak for yourself.

Apparently it’s not enough.

Yes, of course you should have impeccable and high quality track record–not the half-finished this or that, not the empty/padded resume. You should have the solid background as your anchor but more than that, you should control the narrative—your narrative. You have to be an expert of something so that when you talk, they will listen.


My work week has been better than the previous one in the sense that my anxiety level has gone down. I have received two CVs already and I should do more outreach. I should also reach out to our talent acquisition team but I must get the OK of my bosses, who are still on a Lunar New Year break.

I was relaxed even if edits came flooding my mailbox. I’m happier doing this than trawling LinkedIn for possible candidates for at least three positions I’m trying to fill up before 1H23 ends. Or else the hiring window may close since majority of MNCs right now are freeze-hiring at the moment or are laying off.


The strings during the intro—it’s eargasm. Makes me want to watch Sting in March but damn, it’s sold out!

I’m looking at the concert calendar and only Sting stands out. Sting > Harry Styles. The rest are K-Pop concerts.

If only Youtube was accessible then…

My father would have been spending his final days drinking all these concerts. He would have been watching the lost clips of The Beatles, Everly Brothers and Simon and Garfunkel. He would have been discovering NPR Tiny Desk Concerts. He would be watching Sting’s versatility with the guitars and listening to his voice that doesn’t seem to age.

He would have been watching with me live concerts that were inaccessible to us before Youtube came along. Youtube was founded a few months before he died in 2005. Internet speed then was barely 512kbps; the videos would have been forever buffering. That would have pissed him off.

Our love for music came from my father. People always told me that he went around town with a guitar strapped to him. He was part of a “combo”, or in today’s language, a band. One of the reasons why my mother went nuts over him. When we were growing up, we were always surrounded by music. I remember he and my brother made some huge DIY wooden speakers (which looked like the cahon (beatbox used in acoustic performances). They put together our sound system that involved amplifiers, microphones, and cords. Meters and meters of cords. Tape decks. He justified the expense by saying that I kept on joining singing contests that’s why we needed those (LOL!).

One time when we were in high school, at the height of alt-pop rock and grunge, my younger sister learned the guitar. She asked if she could have one. That afternoon my father came home with a guitar on his back. He just needed an excuse to buy himself a new guitar because he smashed the last one we had. All first three children had piano lessons but I was the only one who stuck with it for a couple of years. We three girls played in a rondalla (originally from medieval Spain) in elementary school. My younger sister and I played the 14-string bandurria while my older sister played the guitar. I can also play the 12-string octavina. Playing those were brutal on my fingers that I had very thick callouses for years. Tuning these things every time we played was a pain. 14 strings! And almost every other week the number “0” string would snap and I often had to go to the store and stock up. Because of that I learned to string these instruments. I can string a guitar! I also learned how to tune strings by ear without those electronic devices that most people use nowadays.

So when my girls picked up the ukelele, it was easy for me to learn it (in just one night) and I know how tune it (hello Youtube!).

I was always at the piano when I still lived there. My neighbors suffered whenever I learned a piece by oido (Spanish for “by ear”) because I would repeat and repeat the song until I got it right. I have little patience for learning a song by reading notes because published transcriptions came too late and I wanted to learn the latest song that caught my ear as soon as possible. Learning the power chords was invaluable. I have yet to master the diminished and augmented chords but I no longer have the time and patience.

When I left my parents’ home, I lost my access to a piano. It was only in 2016-ish i was able to buy myself a Roland keyboard as I promised myself I would. Now my problem is timing because I have neighbors and I have to be conscious of their working/waking hours…

I wish Youtube existed then for my father. He would have been like me now, drowning in concerts.


We weren’t able to ride our bikes yesterday because it rained hard but we were back on the saddle this late afternoon because I was already unproductive.

Lonely bench. Photo by CallMeCreation.com
Stray cats around Vinsons Hall. Photo by CallMeCreation.com
Ordering macha and milktea near Bahay ng Alumni. Photo by CallMeCreation.com
We stopped by the Carillon Tower to drink our tea before riding back home. Photo by CallMeCreation.com

I won’t be able to bike tomorrow since I would be doing some grocery shopping. My freezer is already empty.