The political economy of media

When I was still teaching in UP, I always introduce my students to the concept of political economy of media in real world settings. Not the kind that you read in textbooks or essays of academics. I tell them how the day-to-day decisions in the newsroom are affected by this. It’s about what story gets killed because the newspaper/TV network’s sacred cows would be offended. Or a real estate company would threaten the advertising department with an ad pullout if the article written by a supposedly independent-minded journalist is slanted differently. You have your ideals as a reporter and an editor but then the powers that be have a different view. As my ex-boss said before, it’s an everyday battle. You keep pushing the envelope; testing how far your sense of justice and fairness can get you.

The Philippine Daily Inquirer was the first newspaper I wrote for. I had been writing for them when I was still in college, which spilled over to my first few months as a fresh grad research assistant. It was born when the country was about to mount an uprising against dictator Ferdinand Marcos. It was founded by Eugenia “Eggie” Apostol, who led Mr and Ms, an innocent-looking magazine that contained anti-dictatorship articles, subversive stories that people like my parents were consuming like mad during the time all media outfits not under Marcos’ thumb are shut down (we had mountains of those magazines at the back of our house, together with Malaya).

It was a newspaper that defied the government when it was wrong. It fought for what was right. It was THE newspaper after Manila Times never recovered its footing after Chino Roces got imprisoned by Marcos and had to sell his newspaper. After some years, Eggie Apostol stepped down and Letty Jimenez-Magsanoc took the reins. She was an equally tough lady who faced a threat of closure by Joseph Estrada when his own presidency was threatened after scandal after scandal was uncovered (which led to another revolt against a sitting president). Manila Times under Lisa Gokongwei did not survive the economic pressures from Estrada after my friend wrote that famous “unwitting ninong” article about the insider trading involving BW Resources and the president. Gokongwei had to sell the Times to an Estrada crony.

Inquirer was the first newspaper that stumbled upon one of the biggest corruption stories of the decade, if not decades, which started with a simple kidnapping case filed with the National Bureau of Investigation around 2012-2013. (I also picked up this “pork barrel” scandal and was part of the investigative team for my own news organization that focused on this and our stories competed and complemented the stories produced by the Inquirer). That newspaper was instrumental for sending three senators ALMOST to prison (the courts have overturned whatever progress we had, after Duterte came into power because crooks gotta band together).

Now I feel that the Inquirer is already a puppet newspaper. It has folded under the pressure from some bit players in that pork barrel scam. The pressure though may not just be coming from one Melo del Prado but from some more sinister quarters of Duterte’s world. I don’t know; it normally wouldn’t succumb to such small fry. But then Duterte has already crippled the owners, the Prietos, when he came into power and there was a point that Ramon Ang, the president and CEO of San Miguel Corp, was about to take over the newspaper because financially they couldn’t cope anymore.

And here is Prof. La Vina’s take on the whole thing:

International cat day and commodification of culture

I am not one to celebrate silly special days like this but in honor of my cats who give me joy especially during the darkest days, I am now recognizing this day just for them.

One presscon, Kimchi pulls this stunt. Photo by CallMeCreation

Here I was, a screencap of our Zoom press conference last week with my cat, Kimchi, in her weird sleeping position. During the first Q&A my background was blurred but it looked so unnatural that I had to revert to normal background. And now I have a cat acting out in the background.

Meanwhile, I posted this on social media the other day at the height of my despair that may have something to do with Nas Daily’s exploitation of Filipino indigenous culture.

There is a lot of them out there. They make vlogs about the Philippines–from the fake “I love the Philippines”-type of content to exaggerated reaction videos of anything Filipino/Philippines to exploit the Filipinos’ hunger for validation from foreigners, especially the white ones, by doing Pinoy-clickbaiting.

This happens more often to Filipinos because majority of us are English-speaking compared to other nationalities in Asia, thus, we are very accessible and ripe for this type of click-bait content.

And this feeds into Nas Daily’s strategy. After the controversy with Nas Daily’s exploitation of Apo Whang-od (making a Kalinga tattoo course in Nas Academy), Nas Daily lost 500,000 subscribers. That’s how big his Filipino audience is, or that may just be a fraction of his overall Filipino audience.

Nas Academy also lost some content providers like Catriona Gray and Panlasang Pinoy.

As a half-assed academic, I wanted to write a paper about this phenomenon of commodification of culture by so-called influencers viewed through the lens of neo-Marxism. Like there is this conflict between social equality and freedom. In this context, Apo Whang-od has the freedom to monetize her skill (if indeed she fully understood the alleged agreement between her and Nas Daily) but it is not for Nas Daily to exploit because the designs, technique, tools, rituals, and traditions belong to the Butbut tribe of Kalinga (conflict between individual freedom and social equality). There is a governing body that protects all things concerning our indigenous peoples–to make sure that social equality is protected–that Nas Daily bypassed.

Let’s see how this controversy will turn the tide regarding the exploitative vloggers.

(Tropical) Depression

Three tropical depressions.

So the rains just took a little breather this weekend but it seems like more will come in the next few days as we see we have three tropical depressions forming north and northeast. They look like they will be typhoons heading to Japan later this week, which may pull more southwest monsoon rains for us in Luzon and in Taiwan. Monsoon + lockdown = cabin fever.

Or extended lockdowns = joblessness/hunger. I need to keep my coffers available again for the community pantry.

Which spells trouble for us economically. As my economist brother posted on social media:

The purpose of the quarantine is to delay the surge so that the system, specifically the health care system can prepare itself. The question is, does the system have the resources it needs to prepare/recalibrate/upgrade? Can we expect additional health workers? Do we have enough vaccines for the planned intensified vaccination program? Have these vaccines been distributed or are they ready for distribution? Have we taken stock of the capability of our LGUs to vaccinate or intensify the vaccination drive? I HOPE THESE WERE TAKEN INTO CONSIDERATION BEFORE LAGUNA WAS PUT UNDER MECQ. REMEMBER QUARANTINE DOES NOT KILL THE VIRUS. BUT IT KILLS THE LOCAL ECONOMY AND THE LIVELIHOOD OF OUR PEOPLE.

Because this freaking government does not have any concrete plans at all. we’re 1.5 years into this crisis and yet we still don’t have plans. The healthcare sector is completely exhausted. There are no more nurses; hospitals are understaffed. Doctors are tired.

People are sinking into anxiety, anger, and/or depression because of this never-ending lockdowns while other countries with high vaccination rates are returning to normal. They’re opening Lion King on Broadway, while we scramble to get our shit together before we hunker down again and wait for another disaster.

So Filipinos are distracting themselves with the Olympics, with the stellar performances of our athletes, despite all odds. They’re serving as beacons in the dark days ahead.

Our boxer, Eumir Marcial just knocked out his opponent today, assuring him of at least a bronze medal. He’s up for silver in the next bout.

A genuine display of sportsmanship! 🥊 Philippines’ Eumir Marcial and Armenia’s Arman Darchinyan hug after the men’s boxing middleweight division at the #Tokyo2020#Olympics. 🙌 Read more: bit.ly/3ygA204. (📸: Luis Robayo/AFP)

Meanwhile, another woman in a “masculine” sport is gunning for gold. Nesthy Petecio will be facing off with her Japanese opponent in the finals. As Manny Pacquiao has proven, the Philippines is one country to beat in boxing.

Meanwhile, EJ Obiena is also up for gold in pole vaulting. These guys are so inspired now that they saw how Filipinos celebrated Margielyn Didal and Hidilyn Diaz the past few days.

Hoping for three golds. So at least my countrymen would have something to smile about in the coming days.


This reddit post has made the rounds on social media because of its universality among Filipinos. This is one of the most annoying attitudes I have encountered among those Filipinos who just happened to have stepped on foreign soil. I related to J this situation when he told me of his encounters with at least two Filipinos here in the Philippines who have distanced themselves from Philippines-based Filipinos and elevated themselves as superior to those who stayed here. One insisted he is a Singaporean (even if he’s really a Filipino) and he is just “forced” to be here because his company assigned him here because, well, he is Filipino! While the other one is a Fil-Am who grew up in the US and kept on insisting he is American and he disdains being identified as Filipino during his conversation with J.

As I told J, some of us chose to stay here because we can. Our families have means to stay here, meaning our parents didn’t have to go abroad to give us decent lives. Some of us stayed to help the country because if all the skilled manpower and the intelligentsia left, who would be there to help the oppressed and the voiceless build the country? Brain drain devastates a country. This is the primary reason why none in my immediate family left the country, even if we’re going to be a cesspit come 2022 elections.

And yet we get flak from those who just happened to have a whiff of foreign air. I have heard from my classmates, my sister (who tried to live in the US for a while) and other relatives and ex-in-laws stories about the Filipino communities in the US, the primary preoccupation of their members is to one-up each other. The reddit thread in the above post also talked about that toxic environment among Filipinos that some of them have all together avoided Filipinos or left the US to live back here. One high school classmate of mine told me about the toxic community she was forced to live with for a time when she was pursuing her master’s degree in the US. It was so toxic that she avoided all Filipinos within the state.

Third-world attitude in first-world country.

The week that was

Too many things happened the past week that I wasn’t able to write my thoughts about Hidilyn Diaz and Margielyn Didal making waves a the Tokyo 2020 Olympics.

Margielyn Didal of the Philippines in action at Tokyo Olympics 2020’s women street skateboarding finals at the Ariake Urban Sports Park, Tokyo, Japan on July 26, 2021. (Reuters/Toby Melville)

Margielyn was just a beautiful ray of sunshine in this dark, dark world. The Brazilians love her (and I’ve been seeing their tweets). She was just happy to be there competing and being friends with her competitors.

Meanwhile, that day was one of those days you just want to shut down and ignore the State of the Nation Address of Duterte. He was rambling for three hours, being his usual incoherent, unintelligible self. He even would not exert effort to read his prepared speech well. Then he would segue into one of his stream of consciousness that don’t make sense. When I caught him on TV (a rare moment that I watched TV, by accident), he was invoking China several times that I had hurled a string of invectives at the screen.

The irony later that day was that a woman–which Duterte looks lowly upon–earned the first gold medal for this country in a sport that as seen as masculine. And crushed China. How poetic.

This administration even demonized her when she asked on social media for private sector sponsorship for her bid in the Olympics because government support was not there. Then the DDS crucified her: how dare she challenge the government, the oh so benevolent Duterte! Then she was included by then-Presidential Spokesperson Panelo in the fictional matrix of destabilizers. Which the DDS trolls magnified and made Hidilyn fear for her life.

It gave me goosebumps. Kudos to you, Sgt. Diaz.


I had stayed with my cousin for three days and made sure her mom is stable before I went back home to attend to my household and work. My other cousin (the older one) finally arrived and they were able to make more arrangements in case my aunt turns for the worse. They were able to arrange for a priest administer the Anointment of the Sick (last rites) via video call (IATF protocol says no personal visits yet allowed? Or is this a parish decree? I don’t know) and funeral arrangement when the time comes.

Unfortunately, we will be going on a hard lockdown again a.k.a. enhanced community quarantine (ECQ) on August 6-20 so I don’t know how I would be able to go to my aunt when she…I was already assigned by my family as the first responder.

Speaking of lockdown, I did a lot of errands yesterday and today before everything shuts down. I contacted a plumber who charged me PHP 4,000 for changing faucets. And I had to redo all his work today because he did a bad job.

But it was a learning experience for me. I finally was able to do simple plumbing work like changing faucets.

Now that I know how to apply grout, I can chip away that dingy grout and apply a fresh one. Photo by CallMeCreation.com

I had to change this as well because the whole pipe assembly leading to the shower was leaking. The reason why water is not bursting outside the walls is because the broken joint or whatever was being held together by cement. But it’s just as matter of time eventually the thing will give way and I would have a huge problem. We changed the original separate faucet and shower setup to a dual faucet shower installation so we don’t have to open up the concrete walls to install new pipes. This is cheaper and easier.

Unfortunately, the one we installed yesterday was a lemon despite the its hefty price tag. I had it exchanged for a better one and installed this one myself.

I changed faucets! Achievement unlocked.

The rains won’t stop. No chance to ride the bike before ECQ. *Sigh*. So I need to buy that can of paint so I can finally refresh my closets and doors’ paint because Kimchi loooooooooved scratching that corner of my closet. I need to find something to do indoors. The rains would not stop. Soon the strong typhoons would come after August or September.

Looks like a typhoon forming northeast that sucks the southwest monsoon. The dark rain clouds over Luzon have dissipated a bit though.

Wrong kind of Asian

A friend from way, way back was seeking my professional advice (via Zoom) how she could jumpstart her business development work for an advisory firm in Singapore since my job runs alongside hers. I am very familiar with her line of work even though she is in the legal sector. I gave her the step by step how she should do the three prongs under her departments. (Maybe I should do this for a living 🤔)

Long story short, she told me she was getting a lot of resistance from her subordinates, like they don’t believe in her. She had to assert herself to her subordinates and told that she is a lawyer, a CPA, and and MBA holder who graduated from one of Singapore’s top schools and that she has every right to be in that firm.

I told her the ugly truth: Singaporeans look down on Filipinos and they think you should not have been in your position. Then I saw in her face that it finally dawned on her what that was all about. Like it finally made sense to her why she is receiving this kind of hostility from rank and file staff. They only view us as maids and office cleaning ladies. I get that all the time, I told her. And if I tell them I am Filipino, they would insist I must be part Chinese. An ex-colleague in Hong Kong said the same. Then a Singaporean challenged me, my editing, my English… I just let it go. She didn’t last because she couldn’t cope.

So I told my friend that is the reason why I always had to assert myself, that I am as good, if not better, than others. Most Filipinos in our big company (there were only a handful of us) are not just rank and file; in fact we hold key positions. The head for Asia Pacific (before she left last year) was Filipino and we were contemporaries when we were still with local media. We almost had the same background. We are not mediocre. And when an editor from far away accused me of plagiarism because she could not believe an Asian, much less a Filipino, could write very well in English–and a technical finance article at that–I pushed back. I didn’t back down and gave a good fight. It reached headquarters and in the end she had to apologize to me.

As I wrote here before, J did not understand the hierarchy even among Southeast Asians. That we are the wrong kind of Asians so we always get the shorter end of the stick. I told J before that he won’t feel it because he is the “right” kind of Asian.

So I told this friend that she has to brace herself (she’s new in SG and her entire year she was at the university where the environment is more forgiving) because she will get a lot of that treatment so she has to fight her way through.

I guess I also have to fight my way through all the time.

Killing us one by one

During Aquino’s term, I’ve never heard of anybody being sacked for doing the right thing. Even if one is being critical of government. I also wrote some analysis pieces and spot reports that had been critical of Aquino’s administration but I’ve never felt I was in danger.

This Duterte administration is so insecure, so afraid of a dead man that social media trolls are working doubly hard these days. Mainstream media like GMA is killing its own.