The political economy of media

When I was still teaching in UP, I always introduce my students to the concept of political economy of media in real world settings. Not the kind that you read in textbooks or essays of academics. I tell them how the day-to-day decisions in the newsroom are affected by this. It’s about what story gets killed because the newspaper/TV network’s sacred cows would be offended. Or a real estate company would threaten the advertising department with an ad pullout if the article written by a supposedly independent-minded journalist is slanted differently. You have your ideals as a reporter and an editor but then the powers that be have a different view. As my ex-boss said before, it’s an everyday battle. You keep pushing the envelope; testing how far your sense of justice and fairness can get you.

The Philippine Daily Inquirer was the first newspaper I wrote for. I had been writing for them when I was still in college, which spilled over to my first few months as a fresh grad research assistant. It was born when the country was about to mount an uprising against dictator Ferdinand Marcos. It was founded by Eugenia “Eggie” Apostol, who led Mr and Ms, an innocent-looking magazine that contained anti-dictatorship articles, subversive stories that people like my parents were consuming like mad during the time all media outfits not under Marcos’ thumb are shut down (we had mountains of those magazines at the back of our house, together with Malaya).

It was a newspaper that defied the government when it was wrong. It fought for what was right. It was THE newspaper after Manila Times never recovered its footing after Chino Roces got imprisoned by Marcos and had to sell his newspaper. After some years, Eggie Apostol stepped down and Letty Jimenez-Magsanoc took the reins. She was an equally tough lady who faced a threat of closure by Joseph Estrada when his own presidency was threatened after scandal after scandal was uncovered (which led to another revolt against a sitting president). Manila Times under Lisa Gokongwei did not survive the economic pressures from Estrada after my friend wrote that famous “unwitting ninong” article about the insider trading involving BW Resources and the president. Gokongwei had to sell the Times to an Estrada crony.

Inquirer was the first newspaper that stumbled upon one of the biggest corruption stories of the decade, if not decades, which started with a simple kidnapping case filed with the National Bureau of Investigation around 2012-2013. (I also picked up this “pork barrel” scandal and was part of the investigative team for my own news organization that focused on this and our stories competed and complemented the stories produced by the Inquirer). That newspaper was instrumental for sending three senators ALMOST to prison (the courts have overturned whatever progress we had, after Duterte came into power because crooks gotta band together).

Now I feel that the Inquirer is already a puppet newspaper. It has folded under the pressure from some bit players in that pork barrel scam. The pressure though may not just be coming from one Melo del Prado but from some more sinister quarters of Duterte’s world. I don’t know; it normally wouldn’t succumb to such small fry. But then Duterte has already crippled the owners, the Prietos, when he came into power and there was a point that Ramon Ang, the president and CEO of San Miguel Corp, was about to take over the newspaper because financially they couldn’t cope anymore.

And here is Prof. La Vina’s take on the whole thing: